People with disabilities are the largest minority group in the US, totaling 61 million people – that’s 26% of the population! And the law explicitly states that any commercial website must be accessible to anyone, whether they are sight impaired, color blind or cognitively disabled. A non-accessible website is deemed discriminatory under Title III of the American’s with Disabilities Act. These laws have been in place since 1990 and there is no excuse for arguing otherwise if your business is hit with an ADA lawsuit.
Whether your business is primarily a brick-and-mortar location, or you are exclusively e-commerce-based, all websites and apps must be accessible.
Web accessibility lawsuits are skyrocketing, forcing thousands of retailers to react and work toward becoming accessible. From publically traded companies, to local mom-and-pop small businesses, every digital property must be accessible. It is not a simple process, and it takes time. However, the longer a website or app is non-accessible, the more exposed it becomes for a lawsuit. And no sector has a higher exposure rate than retail, which makes up a massive percentage of the websites and apps that are targeted by serial litigants every year.
Whether you have an online site to bolster your brick-and-mortar business or you are exclusively an e-commerce store, ensuring your website is accessible to everyone has multiple benefits beyond avoiding a costly lawsuit:
With over a decade of experience, we are ready to deliver a hands-on approach to confirm that your company meets the required compliance for web accessibility. We will work hard to confirm that your website is compliant according to all required guidelines. Our Accessibility Team is composed of professional and skilled technicians who offer white glove support through the duration of the audit process. Although auditing digital products is complex, our quality of service is top-notch and our team does not rely solely on automated software scans because they are not enough to protect you from lawsuits or ensure your website gets sufficiently compliant.