EAA 2025: Key Accessibility Requirements for Businesses

You are at work, busy as ever.  But, you finally remember to book the long-due family vacation. Lucky you, because ticket prices are low today. You get a great deal. But that travel agent’s website is a mess. The website text is tiny and the buttons do not work with your keyboard. Worse, you want to play the videos on mute at your office but it is useless because there are no captions.

You just wanted to browse smoothly but accessibility issues made it a struggle. Imagine how hard it must be for people with disabilities. Websites access should be barrier free for everyone.

That is why the European Accessibility Act 2025 was created to make digital and physical services accessible to everyone.

Businesses that operate in the European Union or sell products or services there need to confirm accessibility to their offerings. The deadline for compliance is June 28 this year. If your business does not follow the rules, you could face legal trouble or lose customers who rely on accessibility.

So, what should businesses do to follow the EAA accessibility?

1. Digital content accessibility

Websites and Apps Must Be Easy to Use

A business with a website or mobile app should follow WCAG 2.1 Level AA standards. This means:

• The text should be readable and adjustable.
• Websites should work with screen readers.
• Videos need captions and transcripts.
• Buttons, links, and forms must work with a keyboard (not just a mouse).

A well-designed website should be accessible to people with vision, hearing or mobility challenges.

2. Product design accessibility

Online Stores and Digital Services Should be Accessible

Invest in making the platform accessible where you sell products or offer online services.

• Easy to navigate – Customers should find products and checkout without barriers.
• Accessible to assistive technologies – Voice commands, screen readers, and zoom features should work properly.
• Clear in design – No confusing menus or flashing elements that can cause seizures.

Make online shopping smooth for everyone through EAA testing. It leads to more happy customers and fewer complaints.

3. Service accessibility

Public Kiosks and Self-Service Machines Must Work for All

Businesses that use ticket machines, ATMs, or self-checkout stations should follow these service requirements:

• Usable without a touchscreen – Physical buttons or voice controls help.
• At the right height – People in wheelchairs should reach them easily.
• Readable for everyone – High contrast and text-to-speech options make a big difference.

Some customers will not be able to use inaccessible machines at all.

4. Cross border compliance  

Banking and Communication Services Need to Be Inclusive

Everyone should be able to use your services. So if you offer banking, telecom, or customer support, you should confirm:

• Accessible banking apps and websites – All features should work with screen readers.
• Easy-to-use customer support – Offer text-based chats, phone support, and video calls with sign language options.
• Alternative payment options – Some users may need voice-activated or keyboard-only payment options.

Ignoring accessibility can turn customers away and even lead to fines.

5. Staff training

Employees Must Be Trained on Accessibility

Your team needs to know how to help customers with disabilities. Training should cover:

• How to assist people with mobility, hearing, or vision impairments.
• Making sure digital content follows accessibility standards.
• Avoiding language or actions that exclude people with disabilities.

A well-trained staff creates a more welcoming experience for everyone.

6. Continuous improvement mechanisms

Regular EAA Tests Are Important

Many businesses rely on automated scans to check accessibility, but these scans miss important details. That is why manual audits by experts are critical.

A manual audit helps find problems automated tools cannot detect. Tools cannot detect real-life user difficulties but human intervention can be useful. Lastly, manual audits help with issues that could lead to legal action if ignored.

With the EAA 2025 deadline coming soon, businesses should audit their websites, apps, and services now to fix any accessibility gaps.

Accessibility standards for the EAA testing

The European Accessibility Act 2025 makes digital products and services accessible. Companies must follow certain accessibility standards during EAA testing, such as:

WCAG 2.2 (Web Content Accessibility Guidelines)

Websites and apps must follow WCAG 2.2 rules for text size, colors and navigation. A WCAG accessibility checker can help identify the basic compliance issues. However, you will need manual audits to identify barrier issues in how people interact with digital content.

EN 301 549 (European Standard for Digital Accessibility)

This is the official European standard that applies to software, websites, ATMs, e-books, and mobile apps.

It covers text-to-speech, color contrast, keyboard navigation, and more.

ARIA (Accessible Rich Internet Applications)

It makes interactive elements like forms, buttons, and menus more accessible to screen readers.

Why does the EAA test matter?

The EAA testing is not option if your business serves European customers. Accessibility has become a legal requirement and the deadline is approaching soon. So make your digital content usable for everyone, including those with disabilities before June 2025. Follow EAA standards to avoid legal risks and improve the user experience for all customers.

Final Words

June 28, 2025 is coming fast. If your business is not accessible yet, now is the time to act.

Review your website, apps, and digital services. Choose the EAA specialists at ADACP for a manual accessibility audit. Unlike automated scans, our expert-led audits deliver accurate, in-depth evaluations to minimize legal risks and ensure accessibility for all users.

At ADACP, you get expert manual audits and fast remediation services to make sure your business meets the EAA 2025 standards.

Start now and make your business open to everyone with our simple, fast digital compliance solutions. Click here to get a free consultation to comply with European Accessibility Act 2025.