Why Make WCAG Compliance part of your Digital Game Plan
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Big companies are leading the way
Did you hear the news? Five major gaming companies Electronic Arts (EA), Google, Microsoft, Nintendo of America, and Ubisoft are making games more accessible.
They have teamed up under a new effort called the Accessible Games Initiative. They are working to make video games easier to play for everyone including people with disabilities.
They are using 24 WCAG accessibility tags to show which features a game has. For example:
- For people with hearing issues: Some games will have narrated menus and speech-to-text chat.
- For those with vision problems: Games can have large text, color alternatives, and clear subtitles.
- For players with motor disabilities: Some games will allow full input remapping, meaning players can change the buttons to fit their needs.
This is a huge step forward because it makes sure more people can enjoy games. It also proves one important point that accessibility matters in the digital world.
If major brands make their products inclusive, why should your business not do the same?
Why WCAG guidelines matter for your business
Your business should also follow the lead of these gaming giants and make your website, app, or digital product compliant with WCAG Guidelines.
Web Content Accessibility Guidelines WCAG - are rules that help make websites and apps accessible for people with disabilities.
Right now, 44% of businesses say they care about accessibility, but only 19% actually do something about it. That means a lot of companies are falling behind.
So, why should your business make WCAG compliance part of its digital game plan?
1. You reach more customers
Imagine running a store but locking out 1 in 5 potential customers. That is what happens when your website or app has accessibility barriers.
More than 1 billion people worldwide have disabilities. You are losing business if your site is hard to read, buttons do not work well, or videos do not have captions.
An accessible website helps:
- People with vision problems who need larger text or screen readers.
- Users with hearing difficulties who rely on subtitles.
- Users with mobility impairments who cannot use a mouse and need keyboard navigation.
You open your business to a larger audience by improving accessibility. More engagement directly impacts sales growth.
2. Better user experience for everyone
Have you ever struggled with tiny text that is so hard to read or buttons that do not work on your smartphone’s screen? A confusing and frustrating website leads to a bad user experience. Accessibility fixes these problems for disabled users as well as everyone else.
Example: Closed captions help people with hearing impairments. But guess what? Millions of others use captions too like people watching videos in a noisy place or in a quiet office.
Everyone wins with better usability on your website. Higher engagement and lower bounce rates will definitely lead to higher sales.
3. WCAG Standards puts you on the right side of the law
Did you know businesses can get fined if their websites are not accessible?
There have been thousands of lawsuits in the past few years against companies with inaccessible websites. Some big brands have faced legal trouble, including:
- Domino’s Pizza: Got sued because their website and app weren’t accessible.
- Nike: Faced a lawsuit for lacking accessibility features.
- Beyoncé’s Website: A visually impaired woman sued because she couldn’t use it properly.
New regulations like the European Accessibility Act are coming soon. Hence, businesses need to act fast to avoid penalties.
You could be at risk of legal trouble if your site does not follow WCAG. Do not wait for a lawsuit. Remediate your website now.
4. It improves your Google Rankings too
The ultimate goal of your digital marketing strategy is to beat the competition on Google. Well, accessibility helps with SEO too.
Google loves it when a website becomes WCAG compliant. You can rank higher than your competition when the website has:
- Clear, readable text (helps screen readers AND search engines).
- Well-structured pages (good for both users and bots).
- Fast-loading sites (WCAG guidelines encourage lightweight, fast websites).
An accessible naturally ranks better on search engines. It gives you a higher ROI on your digital marketing campaigns and brings you more visitors and customers.
5. Your brand looks good & gains customer trust
Would you rather buy from a company that cares about all its customers, or one that ignores accessibility?
People today expect businesses to be inclusive. They might go to a competitor instead if your website is difficult to use.
You show that you care about diversity and inclusion by making your website accessible. Create a better online experience and give equal access to everyone. It will improve your brand reputation and customers will trust you more.
How to include WCAG Standards in your digital marketing strategies?
The process of integrating WCAG compliance into your digital marketing game plan is very easy. You should aim for the following:
1. Website Accessibility: Use clear fonts, alt text for images, proper color contrast and enable keyboard navigation.
2. Social Media Accessibility: Add captions to videos, use alt text for images, write hashtags in CamelCase (#ThisIsOurCampaign) and limit emojis.
3. Accessible Email Marketing: Use readable fonts, proper contrast, structured headings and clear CTA buttons.
4. Accessible Videos & Ads: Add captions, ensure high contrast visuals, avoid flashing content, and use clear messaging.
5. SEO Accessibility: WCAG-friendly sites rank better. So, use proper headings, descriptive alt text, and fast-loading pages.
How can ADACP help?
We help businesses test, fix, and maintain their websites to meet WCAG standards.
Manual Accessibility Audits
We do not rely on automated scans as they miss 75% of real issues. Our experts test your site by hand to find all the hidden problems.
Fast & Effective Fixes
We first tell you what is wrong, and then we help you fix it quickly and efficiently.
Ongoing Support
We help you stay compliant as new updates and regulations come in.
Conclusion
The world is moving toward greater digital accessibility. Big companies like Microsoft and Nintendo are leading the way. If you want to stay ahead, avoid lawsuits, and reach more customers, you need to act now.
Do not be one of the 81% of businesses that ignore accessibility. Be part of the smart 19% that take action.
At ADACP, we make WCAG accessibility compliance simple and stress-free.
Want a free accessibility scan? Click here to get a free test.
Big companies are leading the way
Did you hear the news? Five major gaming companies Electronic Arts (EA), Google, Microsoft, Nintendo of America, and Ubisoft are making games more accessible.
They have teamed up under a new effort called the Accessible Games Initiative. They are working to make video games easier to play for everyone including people with disabilities.
They are using 24 WCAG accessibility tags to show which features a game has. For example:
- For people with hearing issues: Some games will have narrated menus and speech-to-text chat.
- For those with vision problems: Games can have large text, color alternatives, and clear subtitles.
- For players with motor disabilities: Some games will allow full input remapping, meaning players can change the buttons to fit their needs.
This is a huge step forward because it makes sure more people can enjoy games. It also proves one important point that accessibility matters in the digital world.
If major brands make their products inclusive, why should your business not do the same?
Why WCAG guidelines matter for your business
Your business should also follow the lead of these gaming giants and make your website, app, or digital product compliant with WCAG Guidelines.
Web Content Accessibility Guidelines WCAG - are rules that help make websites and apps accessible for people with disabilities.
Right now, 44% of businesses say they care about accessibility, but only 19% actually do something about it. That means a lot of companies are falling behind.
So, why should your business make WCAG compliance part of its digital game plan?
1. You reach more customers
Imagine running a store but locking out 1 in 5 potential customers. That is what happens when your website or app has accessibility barriers.
More than 1 billion people worldwide have disabilities. You are losing business if your site is hard to read, buttons do not work well, or videos do not have captions.
An accessible website helps:
- People with vision problems who need larger text or screen readers.
- Users with hearing difficulties who rely on subtitles.
- Users with mobility impairments who cannot use a mouse and need keyboard navigation.
You open your business to a larger audience by improving accessibility. More engagement directly impacts sales growth.
2. Better user experience for everyone
Have you ever struggled with tiny text that is so hard to read or buttons that do not work on your smartphone’s screen? A confusing and frustrating website leads to a bad user experience. Accessibility fixes these problems for disabled users as well as everyone else.
Example: Closed captions help people with hearing impairments. But guess what? Millions of others use captions too like people watching videos in a noisy place or in a quiet office.
Everyone wins with better usability on your website. Higher engagement and lower bounce rates will definitely lead to higher sales.
3. WCAG Standards puts you on the right side of the law
Did you know businesses can get fined if their websites are not accessible?
There have been thousands of lawsuits in the past few years against companies with inaccessible websites. Some big brands have faced legal trouble, including:
- Domino’s Pizza: Got sued because their website and app weren’t accessible.
- Nike: Faced a lawsuit for lacking accessibility features.
- Beyoncé’s Website: A visually impaired woman sued because she couldn’t use it properly.
New regulations like the European Accessibility Act are coming soon. Hence, businesses need to act fast to avoid penalties.
You could be at risk of legal trouble if your site does not follow WCAG. Do not wait for a lawsuit. Remediate your website now.
4. It improves your Google Rankings too
The ultimate goal of your digital marketing strategy is to beat the competition on Google. Well, accessibility helps with SEO too.
Google loves it when a website becomes WCAG compliant. You can rank higher than your competition when the website has:
- Clear, readable text (helps screen readers AND search engines).
- Well-structured pages (good for both users and bots).
- Fast-loading sites (WCAG guidelines encourage lightweight, fast websites).
An accessible naturally ranks better on search engines. It gives you a higher ROI on your digital marketing campaigns and brings you more visitors and customers.
5. Your brand looks good & gains customer trust
Would you rather buy from a company that cares about all its customers, or one that ignores accessibility?
People today expect businesses to be inclusive. They might go to a competitor instead if your website is difficult to use.
You show that you care about diversity and inclusion by making your website accessible. Create a better online experience and give equal access to everyone. It will improve your brand reputation and customers will trust you more.
How to include WCAG Standards in your digital marketing strategies?
The process of integrating WCAG compliance into your digital marketing game plan is very easy. You should aim for the following:
1. Website Accessibility: Use clear fonts, alt text for images, proper color contrast and enable keyboard navigation.
2. Social Media Accessibility: Add captions to videos, use alt text for images, write hashtags in CamelCase (#ThisIsOurCampaign) and limit emojis.
3. Accessible Email Marketing: Use readable fonts, proper contrast, structured headings and clear CTA buttons.
4. Accessible Videos & Ads: Add captions, ensure high contrast visuals, avoid flashing content, and use clear messaging.
5. SEO Accessibility: WCAG-friendly sites rank better. So, use proper headings, descriptive alt text, and fast-loading pages.
How can ADACP help?
We help businesses test, fix, and maintain their websites to meet WCAG standards.
Manual Accessibility Audits
We do not rely on automated scans as they miss 75% of real issues. Our experts test your site by hand to find all the hidden problems.
Fast & Effective Fixes
We first tell you what is wrong, and then we help you fix it quickly and efficiently.
Ongoing Support
We help you stay compliant as new updates and regulations come in.
Conclusion
The world is moving toward greater digital accessibility. Big companies like Microsoft and Nintendo are leading the way. If you want to stay ahead, avoid lawsuits, and reach more customers, you need to act now.
Do not be one of the 81% of businesses that ignore accessibility. Be part of the smart 19% that take action.
At ADACP, we make WCAG accessibility compliance simple and stress-free.
Want a free accessibility scan? Click here to get a free test.
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