Is your website losing customers? Fix these 5 accessibility mistakes now

You have spent months building your website. It features great functionality and the amazing content on it should be bringing in tons of customers. But instead, visitors leave within seconds. No sales. No leads. Nothing.

What is going wrong?

The harsh truth is that your website is not accessible. You are losing customers because you might not have prioritized WCAG2.2 compliance during website development. And now people with disabilities struggle to use your site. They cannot read text, click buttons or even navigate properly. And when they leave, they are not coming back.

Businesses face heavy losses due to poor accessibility

Many have faced significant legal challenges due to inaccessible websites. Over 900 companies with accessibility widgets or overlays on their websites were sued in 2023. There was a 62%increase in lawsuits from the previous year. These lawsuits show the legal risks of non-compliance.

Additionally, the number of victims who faced legal extortion is increasing. You should also know about serial litigants like Mizrahi Kroub law firm that filled over 1100 web accessibility lawsuits in a year.  The majority of these were filed in New York, California, and Florida. The primary targets were e-commerce websites.

These cases show why websites must be easy for everyone to use. Making websites accessible confirms better customer experience.

•  71% of people with disabilities will leave a website immediately if it is not accessible.
• $6.9 billion is lost annually because people with disabilities abandon inaccessible websites.
• Thousands of lawsuits have been filed against businesses that fail to comply with WCAG 2.2 Level AA and EAA standards.  

Fines and legal action are increasing and forcing businesses to invest in accessibility audits and remediation.

If your website is not accessible then it is not a customer problem. In fact, it is a legal and financial risk. Fortunately ,you can fix these issues. Below are the five biggest accessibility mistakes and how to solve them.

Significance of WCAG 2.2 Level AA and EAA 2025

The Web Content Accessibility Guidelines 2.2Level AA is an international standard for making websites accessible for disabled users. These guidelines provide a roadmap to ensure text readability, easy navigation and multimedia accessibility.

Similarly, the European Accessibility Actlegally requires to improve digital accessibility for users across the EU. FromJune 28 2025 all private businesses operating in the EU must ensure accessibledigital services. Non-compliant business websites could face legal troubles,big fines and loss of customers.

1. No Alternative Text for Images

People using screen readers rely on alt text to understand images. Images with no descriptions leave users in the dark. Visually impaired users may have no idea what the image represents if there is not alt text. All of this can frustrate the users and leads to website abandonment.

Fix it by adding meaningful alt text to every image. Give detailed descriptions for  complex images. Also use AI-based solutions to auto-generate missing alt text when possible.

2. Poor Color Contrast

Another definition of frustration is reading light gray text on a white background while having vision impairment. Many people with low vision or color blindness struggle to read text that does not contrast well against their background.

Fix it by following WCAG contrast guidelines. You should follow minimum contrast ratio of 4.5:1 for normal text and 3:1 for large text.

For proper contrast details, you can also use tools like the Web AIM contrast checker. Make sure you provide high-contrast mode options.

3. Missing Keyboard Navigation

Some users simply avoid using a mouse; be it out of preference or because of their disability. They rely on keyboards or assistive technology to navigate. But what if your website does not support navigation through the Tab key? These users will be stuck. Poor key board navigation affects user’s with motor impairments. They cannot browse or complete actions like filling out forms.

Ensure all links, buttons and forms support keyboard access. Fix the accessibility barriers for users motor impairment with a visible focus indicator. Implementing such idea is for better navigation. You should also conduct accessibility testing with keyboard-only users.

4. Videos Without Captions or Transcripts

Videos bring plenty of user engagement, but when your video content lacks captions, it will exclude people who are deaf or hard of hearing. Users cannot understand the spoken content and it will limit access to important information.

There is an easy fix for the se accessibility issues. Start providing captions for all videos and offering transcripts for audio-based content. You can also rely on AI-generated captioning tools but always review for accuracy.

5. Forms That Are Impossible to Use

If your website has forms do not have labels, clear instructions, or error messages then it can be frustrating for users with disabilities. Have properly structured forms that assistive technologies can process effectively.

Give clear labels and instructions to form fields. Use error messages that explain what needs to be corrected. Enable screen reader compatibility for all form elements.

How ADACP Can Help: Professional Accessibility Audits, Testing, and Remediation

It is time to act if your website fails to meet WCAG 2.2 Level AA or EAA compliance. ADACP specializes in:

Accessibility Audits: A thorough evaluation of your website to identify WCAG and EAA compliance gaps.

First, we use special WCAG Compliance Checker to scan for common issues like tiny text, bad colors, or missing image descriptions.

Then, our experts test the website manually to find things the tools might miss. We also perform audits for screen reader sand voice controls to make sure your website works for everyone.

Finally, we make a simple report that tells you what is wrong and how to fix it. Fixing these problems helps more people use your site and protects you from legal trouble.  

Remediation Services: We fix accessibility issues, optimize website design, and confirm compliance with global standards.

Our remediation services follow WCAG 2.2Level AA and EU Accessibility Act standards.

We adjust fonts, sizes, and colors to ensure accessibility for low vision users. We add descriptions to pictures so screen readers can tell blind users what’s there. We add captions to videos and audio transcripts so deaf users do not miss important content. We also check forms, buttons, and links to make sure they are easy to use and labelled correctly.

Get Your Website Tested & Fixed Before It’s Too Late

Ignoring accessibility is bad for business, moreover, it is a legal risk. Why wait for complaints or lawsuits? Invest in professional accessibility audits and quick remediation services today.

A fully accessible website brings in more customers and saves you legal trouble. Let ADACP make your website work for everyone.

Need an Accessibility Audit? Check out our free WCAG Compliance Checker or schedule a consultation for EAA 2025 remediation.